After several journeys to Morocco, her husband’s homeland, Lucile, the founder, was deeply moved by the beauty of the country and its rituals passed down from generation to generation.

Through hammams and encounters, she discovered the power of precious oils and organic floral waters. These simple gestures, filled with softness and sacredness, revealed another way of caring: nourishing not only the skin, but also the soul.

Back in Quebec, she shared these natural treasures with her loved ones. The enthusiasm was immediate: this was the beginning of ELHORA, a brand that honors purity, freedom, and the strength of the feminine.

Its name, inspired by El Horra, means “free, pure, and virtuous” in Arabic. It also pays tribute to Al Hurra, a 16th-century queen, a figure of courage and independence.

Today, ELHORA embodies this alliance: the power of ancestral heritage and the simplicity of raw, versatile, and authentic care—meant to be shared and reinvented in our modern lives.